Design & Creative Direction
Introducing the Oculus
to New York City.
OVERVIEW
Located within the iconic Oculus, Westfield World Trade Center is the largest shopping destination in Lower Manhattan. For its opening, we created a 'World of Westfield’ visual language that extended into a breadth of expressions and media, including monumental on-premise activations.
STUDIO
Mother Design
Role
Design Director
PROJECT
Identity, Campaign
Other Projects
Adidas Originals
Adidas x Pharrell
