Opening it up Downtown.

OVERVIEW

Campaign launch for the opening of Target’s first downtown Manhattan location. For the brand, connection to the neighborhood was essential and Tribeca breathed a certain kind of electricity. Our goal was to bottle that energy and create awareness for Target's new home downtown.

STUDIO

Mother Design

Role

Design Director

PROJECT

Identity, Campaign

Other Projects

Adidas Originals

Adidas x Pharrell

Loosies