Design & Creative Direction
Opening it up Downtown.
OVERVIEW
Campaign launch for the opening of Target’s first downtown Manhattan location. For the brand, connection to the neighborhood was essential and Tribeca breathed a certain kind of electricity. Our goal was to bottle that energy and create awareness for Target's new home downtown.
STUDIO
Mother Design
Role
Design Director
PROJECT
Identity, Campaign
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Adidas Originals
Adidas x Pharrell
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