DESIGN & CREATIVE DIRECTION
All colors created equal.
OVERVIEW
To launch Adidas's game-changing 50-sneaker supercolor collaboration with Pharrell we created a supercolor wheel that could be used graphically for print ads and posters, as an interactive color palette for adidas.com, and for in-store retail displays. Pharrell created supercolor as a celebration of equality through diversity and we emphasized that in everything we created.
STUDIO
Johannes Leonardo
Role
Design Director
PROJECT
Identity, Campaign
OTHER PROJECTS
Eating in Isolation
