Design & Creative Direction
All colors created equal.
OVERVIEW
To launch Adidas's game-changing 50-sneaker supercolor collaboration with Pharrell we created a supercolor wheel that could be used graphically for print ads and posters, as an interactive color palette for adidas.com, and for in-store retail displays. Pharrell created supercolor as a celebration of equality through diversity and we emphasized that in everything we created.
STUDIO
Johannes Leonardo
Role
Design Director
PROJECT
Identity, Campaign
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