Real easy real estate.

OVERVIEW

Rebrand and identity system for Luke, an AI bot that makes buying and selling NYC real estate really easy. Initially, we were asked to move beyond the character representation of Luke, but he was very persuasive. So we updated him from novelty AI to a more neighborly avatar while creating an approachable wordmark and a floor plan-influenced system to surround him.

STUDIO

Koto Los Angeles

Role

Design Director

PROJECT

Branding, Identity

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