Design & Creative Direction
Your health covered,
in chocolate.
OVERVIEW
Branding & packaging for Misfits: a boundary-breaking food company reinventing chocolate snacks to be healthier and better for the planet. Looking to grow beyond the conventional health and fitness space, Misfits wanted to make their healthy chocolate protein snacks accessible to any and all lifestyles: for staying in or working out. So we created a new look that raises the bar: a lifestyle-inclusive, unconventional snack brand that could inspire people to discover their own ways of defining what it means to be healthy.
STUDIO
Koto Los Angeles
Role
Design Director
PROJECT
Branding, Packaging
Other Projects
Eating in Isolation
Brock & Lori
