Design & Creative Direction
Bonvoy means good travel.
OVERVIEW
Naming and identity for Marriott Bonvoy, the world’s largest loyalty program which connects over 120 million members globally. Bonvoy means “good travel," a simple and optimistic idea that informed the horizon-inspired logo & visual identity that followed.
STUDIO
Mother Design
Role
Design Director
PROJECT
Branding, Identity
Other Projects
Adidas Originals